Content & Conversion Strategist
Your business works. Your Content
doesn’t.
I help business owners turn a quiet Instagram into the thing that brings people in — through content strategy, DM automation, and a system that catches every lead it creates.
Explore Services
Content Strategy · DM Automation · Lead Capture · 1:1 Strategy · 90-Day Game Plans · Conversion Audits
Sound Familiar?
You’ve got the customers. You’ve got the business. You just don’t have the attention.
If more than two of these land, we should talk.
01
Your business is doing well and your Instagram looks like it belongs to somebody else entirely.
02
You post when you remember to, nothing happens, and you go quiet again for three weeks.
03
Competitors with a worse product are more visible than you and it’s not close.
04
The second you turn the ads off, the leads stop.
05
Some videos get views. Nobody messages, calls, or books.
06
Someone DMs you at 9pm and you see it two days later.
Good news — that’s the part I fix.
Receipts
Different industries. The same three steps.
Every one of these started the same way — a working business and an account nobody was looking at.
70K
Views for a plumbing company that started at 60 followers, two months in.
6M
Views generated plus 4 new clients for a Career Coach — after 3 months.
500K
Views on one video for a bakery after one call
— customers started walking in asking for it by name.
120K
Views on a single video for a content creator, first month working together.
100K
Views for a phone business in with inquiries up since we started.
4M
views per month, 38K new followers, and 20 booked calls in the first month after launch.
Client names withheld. Happy to walk through any of these on a call.
The System
One system. Three pillars.
I don’t hand you a content calendar and wish you luck. I build the machine with you, then keep my hands on it.
01
Content Strategy
Your 90-day game plan: the formats, hooks, and posting rhythm that win in your market. Every post has a job.
02
Story & Scripts
Scripts written in your voice, built from your actual story and your actual business, ready to film between jobs.
03
Lead Capture
ManyChat flows catch comments and DMs the moment they land, so an inquiry never sits overnight.
The Engagement
Six months. Everything you need to make it work.
A 90-day game plan, rebuilt every quarter · Working calls every two weeks · Hooks and scripts written for your business · Instagram and TikTok profile rebuild · ManyChat automations built, tested, and maintained · Video reviews before you post · Direct access on Slack between calls
The Engagement
Built for six months
Strategy, scripts, automations, and support
90-day plan, rebuilt quarterly
Working calls every two weeks
Direct support between calls
Who You’re Working With
Part strategist. Part builder. Fully obsessed with systems that work.
I’m Elaine. I work one-on-one with owners whose businesses already work — plumbers, bakeries, clinics, coaches, and phone shops — and build the content engine that gets people finding them.
I don’t just teach it. I build it with you. That’s the whole difference.
Questions, Answered
The details, before the call.
Who is this for?
Business owners who already have customers and a business that works, but whose social presence doesn’t reflect any of it.
What do I need before we start?
An Instagram Business or Creator account, a business you’re actively running, and willingness to film on your phone a few times a week. I handle the strategy, scripts, and automations.
Let’s Build It
Your account, thirty minutes, an honest read.
You'll leave knowing what to fix first.